|Jason Wu Autumn/Winter 2012|
Wu's collaboration with Target earlier this year gave him an insight into the world of design for a lower price point and inspired him to create the new collection.
"Instead of just doing 'Jason Wu-for-less,' the idea is to explore the other side of myself," Wu told WWD. "I always see Jason Wu as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am - slightly more downtown, and with a more relaxed attitude."